I Pray

I Pray.
For Rohan. God speed
. . . . . . . . . . . . . . . . .

ज्योति

रात के अंधेरे में , एक दिए की बाती की तरह

इस दिल की गहराईयों में , एक एहसास जलता है

Light brings hope, rekindles passion, gives direction. When lightening strikes, it lights up the stormy skies. The moonlight washes away the dark fears of the night. A candle burns away softly to give light to those around it. A light at the end of the tunnel gives hope that the end is near. Sunlight is life itself. A diya symbolizes Ram's victory. A young boy sitting under the street lamp, studying in the wee hours of the night, builds his future. Two pairs of eyes locked in an eternal gaze over a softly burning candle, oblivious to everyone around them, potray love.
... to be continued

पंडित पाव भाजी वाला

"पंडित पाव भाजी वाला", One amazing example of brand popularity. All Jaipurites are well aware of the "चौपाटी" at Birla Mandir, JDA circle. Some time back, my cousin told me about this awesome pav-bhaji vendor who stands in front of Birla Mandir and also said that I really must try his pav-bhaji as it is really buttery and yummy. I decided to give it a try and concurred with my cousin after tasting the vendor's pav-bhaji that it really is yummy. Soon it beacame one of our favorite pav-bhaji hang out spot with friends.
Last month as I was passing in front of the Birla Mandir, the numerous vendor that usually stand there caught my eye. And guess what? There were at least 20 to 30 pav bhaji vendors standing one after the other, as they always did. And what were their names? Each and every one of them is called पंडित पाव भाजी!! With slight variations in their names, like New pandit pav bhaji, Old pandit pav bhaji, Famous pandit pav bhaji, Sabse purana pandit pav bhaji... etc. each of the vendors had taken up the famous brand name पंडित पाव भाजी.
Seeing such mass usage of a popular name in pav bhaji vendors, I felt that even the uneducated pav bhaji vendors seem to understand the importance of a popular brand name in their own way. I found this an interesting case study of branding at a very local level.

दोस्ती Continued ...

Coke ke saath Dost free! A very inspiring theme for a coke commercial. It makes me wonder, if it were to happen for real? Wouldn’t it be a wonderful gift for so many of those lonely hearts out there… To find your soulmate, your buddy in a total stranger? Its believable. To me. So many of those lonely hearts yearn to be a part of that hep gang that seems to perpetually hang out at the canteen or the coffee shop. Fun? Hmm yeah maybe.

When I introspect, I realize that I have been blessed with some of the most loving friends. I may rave and rant to them about the most idiotic of topics but they would stand by me always. Solid rocks! No matter how many birthdays I might forget, no matter how long I loose touch, they r always there for me, my F.R.I.E.N.D.S.

...to be continued